Event planners manage various tasks throughout the event-planning process. Hybrid events can already be difficult to juggle as you need to focus on both online and in-person aspects of event planning.
Once the event is over, these are a few of the metrics you may measure. Oversees all of the moving pieces described below, this person is ultimately responsible for the execution of the event. After collapsing on the sofa for a well-deserved nap, regroup to assess your event to see what went well, and what you can do better next time. Running an event will come with stressors, but it should also be fun.
You can also strengthen your knowledge by reading event planning blogs, listening to event planning podcasts, or following event industry influencers on social media. Facebook and LinkedIn are filled with great support groups for event planners, including the National Meeting Planners Group. Share your insights, connect and network, and share resources with others. Part of good business involves building trust with clients and industry peers alike.
Prepare a contingency plan for unforeseen circumstances, such as inclement weather. Ensure you have backup options for outdoor activities, including an alternative indoor space if needed. The company provides responsive customer support and is ready to assist and address any potential issues or concerns. It wasn’t just another store when Gucci launched its “Gucci Garden” in Florence. It was a museum, shop, and restaurant amalgamation, blurring retail lines. The purpose was to create an immersive brand experience rather than just sales.
If the landing page doesn’t tell them what the event will be like, you’re likely looking at a massive bounce rate and low registrations. To build a high-converting landing page, focus on visuals as well as the page copy.
If you have an engaged community, hosting an open call for session submissions is a great way to utilize your partners and customers as speakers. Typically an open call will require individuals to submit a session abstract that outlines the session topic and value proposition.
As stated earlier, you can’t change the date of your event, so you’ll want to be as prepared as possible for any risks or issues that may pop up on the day of your event. We covered a lot on event planning, so let’s break down those tips into concrete steps. Every successful event has a marketing and promotion plan to spread the word and drum up excitement. If you want a few more event planning guidelines, we also have this guide to using your event planning checklist effectively! This guide includes details on timelines and best practices for event follow up.
Lastly, in a world where event formats are constantly evolving, Eventtia shines in its versatility. The software adeptly facilitates in-person, virtual, and hybrid event experiences, ensuring that no matter the format, your event is executed flawlessly. The last thing you want is a snafu in the ticketing process to sway a lead back to being a potential lead, so don’t take it for granted. The best ticketing and registration apps lead to a seamless experience for both parties. Facebook offers up targeted advertising functionality that allows marketers to reach hyper-specific segments of users. So remember, while the need for promotion is nearly universal, creating the right marketing plan is far from it. Still, there are three main channels where you’re likely going to be putting most of your marketing resources toward.
A good place to start is with the goals and objectives you identified in step one. Another common way to bring in sponsors is with an exhibitor package. With this, you’ll typically have space at your event dedicated to your exhibitors. Each exhibitor sponsorship agreement comes with a specific amount of allotted space for your exhibitors to occupy, brand, and engage with your attendees. “In January it’s very challenging to find large spaces,” says Romy an events industry veteran at PRIME, a full-service events agency in Vancouver. Choosing your venue and date for your event are two major considerations that will shape the rest of your project plan.
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Attendees often come to events to listen to an expert speaker or a celebrity keynote. So, finding the right speakers for your event can be crucial for adding more value to your event, boosting attendance, and increasing event engagement. Virtual events are completely online and have been used as an accessible and convenient way of hosting events for organizations all around the world. Online events are much less expensive compared to traditional in-person events. Moreover, they also reduce carbon footprint, create global access, and reduce many logistical issues.
